Clik here to view.
Optimal Email Send Times
A major question of all email marketing is the best day of the week or time of day to send those mass messages. If you Google the question, the responses are not lacking and the range of opinions and...
View ArticleClik here to view.
Inbox Placement Declines (Again)
If you’re using email marketing to promote your digital presence, know that all senders have serious issues to contend with – none more significant than inbox placement. According to Return Path’s...
View ArticleClik here to view.
Eye-Opening Email Marketing Stats
Email remains one of the most important avenues for marketers trying to reach relevant customers on the Internet. However, the Web is (always) evolving, and the best practices of yesterday don’t...
View ArticleClik here to view.
Did Gmail Tabs Just Kill Email Marketing?
A few weeks ago Gmail rolled out a new inbox optimization feature called tabs. I have too many miles on me to get overly excited about new features in Gmail, so I made a mental note that tabs was...
View ArticleClik here to view.
SendGrid picks fight with heavyweight MailChimp in email marketing
SendGrid made its name connecting people with their web apps via ”transactional emails” — sales confirmations, invoices, opt-in/opt-out messages. If you use foursquare or Pinterest or Airbnb, you are...
View ArticleIs Email Unstoppable?
Social media and search marketing still generate the most buzz among Internet professionals, but email’s role in the enterprise certainly isn’t abating in any sense. A new study out from The Radicati...
View ArticleWhy People Unsubscribe From Your Email List
Email is one of the best ways to reach consumers. So when you see your email unsubscribe rate spike, that means your consumers aren’t just no longer interested in reading your content, they don’t even...
View ArticleClik here to view.
10 Percent of Retailers Fail Email Compliance Audit
If you were working on the Web one decade ago, you probably remember how “different” email marketing was; if you don’t, well, there was much more “batch and blast” and far less regard for the user...
View Article
